SHINee falls in love with Tide Brand H Rabbit member exposes favorite baby rabbit

Starting with the concept of "rogue rabbits," these animals have been breaking free from their traditional image of being timid and lazy. Instead, they're now showcasing their clever and intelligent side, with the upcoming H-Rabbit sports brand leading the way! Many fashion experts believe this mischievous rabbit could become the next big trendsetter, shaping the future of style and culture.

One of the biggest draws of H-Rabbit is its strong connection with South Korea's popular idol group, SHINee. The group’s leader, Wen Liu, has even adopted “rabbit” as one of his nicknames, and other members often refer to the brand as “Bunny Babies.” Fans say that wearing H-Rabbit gives you a confidence boost, making it more than just a fashion statement—it’s a lifestyle.

Members Are Passionate About Rabbit Humor

SHINee and rabbits have a long-standing bond. According to SM Entertainment staff, the members are often too busy for entertainment projects, but when they have downtime, they love sharing funny stories. Rabbit jokes are among their favorites. In fact, during a live TV appearance, the group once played a prank using “relief words like gold,” which left the crew in stitches. One staff member said, “They aren’t just background performers—they’re hilarious!”

It’s rumored that some members have already developed around 20 rabbit-themed jokes that could be the highlight of a future talk show. Meanwhile, Hao Hao is working on how to integrate H-Rabbit into new storytelling segments.

Captain Laughs and Wants to Learn Rabbit Sounds

Back when SHINee first debuted, SM Entertainment chose five different animals to represent each member, reflecting their personalities. Wen Liu was chosen as the rabbit, while Zhong Kui became the dog, KEY the fox, Hao Hao the cow, and Thai the cat. For Wen Liu, being associated with the rabbit is especially meaningful—after all, it’s one of his favorite nicknames.

Since the release of the H-Rabbit collaboration with f(x) and Yin Yin Yin, Wen Liu has felt even more connected to the brand. He proudly says, “The rabbit is my guardian animal!” Other members have also become fans, affectionately calling the brand “Bunny Babies.” Before every event, they would ask their agents if they could wear H-Rabbit, hoping to spread the charm of this cute and clever rabbit.

There’s also a funny story about Wen Liu imitating Donald Duck’s voice. Recently, he decided to try learning the sound of a rabbit instead. He even asked a staff member to help analyze the rabbit’s vocal range—but it didn’t work out. One day, he suddenly asked the group, “Have you ever heard a rabbit?” After a long silence, he burst out laughing.