The rise of URBANOUTFITTERS aligns with the values of today's youth, especially college students, who are increasingly rejecting traditional norms and seeking personal expression and freedom. This new wave of young consumers found in URBANOUTFITTERS a brand that resonates with their desire for individuality and change, quickly making it a favorite in the fashion world. With over 148 stores across Europe and the United States, the brand has established itself as a global force.
In 2007, the British designer duo LILYWANG introduced URBANOUTFITTERS to China, adapting its lifestyle concept to fit the tastes and cultural background of Chinese youth. The brand was rebranded as "URBANEIGHTH DAY" (City Eighth Day), reflecting the unique spirit of the local generation. What sets URBANOUTFITTERS apart is its commitment not only to offering products but also to empowering young people by encouraging them to pursue careers and start their own businesses. This vision has become a powerful driver in attracting and retaining a loyal customer base, making the brand more than just a retail store—it's a movement for self-expression and empowerment.
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