On October 30th, under the leadership of executive vice president and secretary-general Zhu Huaze, Humen Clothing & Apparel Industry Association organized nearly 40 children's wear, women's wear, and accessories and accessories enterprises of the Humen Clothing Association to visit Dongguan City Piggybank Fashion Co., Ltd. A lot of harvest.
Accompanied by Guan Shaozhou, General Manager of E-commerce for Piglet Banner, the delegation first visited the production workshop, e-commerce department, and logistics warehouse of Pigna Banner, and listened to Guan Shaozhou's development history, operations, and brand philosophy. The introduction of the situation. The delegation paid tribute to the intelligent, information-based logistics warehouse of the Pianning Banner Co., Ltd. According to reports, the Piggybank Banner has continuously upgraded its logistics warehousing system in recent years. It has introduced intelligent warehousing, automatic ordering and inspection systems, and greatly increased the number of parcels. The speed of the warehouse. Nearly 6,000 square meters of warehouses only 15 logistics department staff, but 60,000 parcels, just two and a half days, about 50 working hours will be able to ship, the efficiency is highly praised!
Later, at the symposium, members of the inspection team and Zhang Liangyi, chairman of the Piggybank Banner, had a lively exchange and interaction around issues such as brand strategy, e-commerce development, and future trends in children's wear.
"I will make children's clothes a business, not a business."
At the same day, Zhang Liangyi, the chairman of Piggybank Banner, shared his brand's successful experience with successful cases, and told the company how to avoid detours and provided valuable suggestions for the companies present. Doing children's clothes as a business is not just a channel for making money, but also a tool for making a living. According to reports, Zhang Liangyi had also tried diversified investments, but in the end he discovered that only by doing one thing wholeheartedly can the brand be built. The successful children's wear brand is not only interested in the eyes, but also should have good services to serve children and make profits. The sense of social responsibility for customers; Second, the best strategy for the company is to change the business model. In the process of development and expansion, enterprises can easily fall into the erroneous zone of blindly expanding personnel and investing resources. “Many times, companies just think they are big.†Zhang Liangyi explained that the maximization of resource efficiency is the king! Since then, more than 100 people have been reduced to more than 50 people, but their production efficiency is not inferior to what they used to be. Third, they know each other, find their own opponents, tap their disadvantages, and give consumers products that their competitors cannot provide. There is a certain degree of global sensitivity.
"Concentrate, specialize, professionally make children's clothes"
After one day's investigation, Zhu Huaze encouraged Humen's garment enterprises to firmly strengthen their confidence and determination in children's clothing. He also hoped that enterprises could learn from the successful experience of excellent local companies in Guangdong, concentrate on their children's clothing, concentrate on their children's clothing, and devote themselves to children's wear. The industry has become a shining business card for Humen!
Established in 1995, Dongguan Piggybank Garments Co., Ltd. is a modern garment that integrates R&D, production and sales, and specializes in the “Pig Bannerâ€, “Pengku Generationâ€, and “Love Herma†brand children's wear. enterprise. Piggy Banner's products are targeted at children between 0 and 15 years old. The company's self-operated chain and franchising business model has so far developed more than 1,500 chain stores, and its marketing network has spread over more than 30 provinces, cities, districts and sub-regions across the country. Europe, the Americas and other regions. Has won the "China's top ten children's clothing brand" and "China Famous Brand" and other titles.
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