In recent years, with the release of the second-child birth policy, the children's wear industry has once again become the focus of the apparel industry. During the 2015 (Autumn) period of China International Clothing & Accessories Expo to be held in Shanghai on October 13-15, the weaving town of Zheli in Zhejiang Province will organize local enterprises to participate in the group exhibition as the national children's wear industry cluster, this time in the autumn of CHIC 2015. The appearance during the exhibition will once again enhance the local industrial strength.
The government takes the lead and pushes the new image of the cluster
It is understood that during this year's CHIC 2015 autumn show, under the leadership of the Zhili government, a number of local companies will be making appearances in the “Zhili children's clothing†regional brand image. At present, the brand enterprises that have already determined to participate in this exhibition include: commonwealth people, today King Tong, Kaimi Luo, exquisite baby, Tian Guoguo, nightmare and other brands.
According to Ma Weizhong, Chairman of the Zhejiang Clothing Co., Ltd., Mr. Ma Weizhong, the design of the showroom for the commoner is the unified design of the government of Zhili Town. At this exhibition, the company organized the classes of middle school children and young children to prepare for the “Year of Learning†and “ The three major series of products, "The Year of the Student" and "Year of Learning", were unveiled.
Yang Jianping, president of the Zhili Children's Wear Chamber of Commerce, also said that through this exhibition, he hopes to create a new brand image of the “Korean children's wear†regional brand, increase the popularity and influence of the local children’s wear brand in Zhili, and let everyone know about the weaving children’s wear. There is a new change.
Yang Jianping said that after many years of improvement, weaving children's wear has long been not synonymous with "low and small scattered." In the entire Chinese children's clothing industry, the trend of branding, large-scale and comprehensive development of children's wear has gradually taken shape.
In fact, in addition to the identity of the president of the Zhili Children's Wear Chamber of Commerce, Yang Jianping is also the chairman of Huzhou Zhili Young's Knitwear Co., Ltd., which owns the well-known children's wear brand Nightmare. As early as 1992, Yang Jianping founded Yang's Knitwear Co., Ltd. and insisted on "advocating children's dress culture and making excellent children's wear enterprises."
After years of hard work, its brand “Dream Dream School†has become one of the representative brands of China's children's wear town, Zhili, and its products sell well throughout the country. In recent years, Yang Jianping is very pleased to see the growing importance of Zhili children's wear in the national industry. He hopes to show the industrial advantages and new image of Zhili's children's wear on the platform of the first CHIC 2015 autumn show held this year.
Smart fashion, equipment first
When talking about the theme of CHI2015 Autumn Fair: "Smart Fashion," Yang Jianping said, "From the point of view of intelligence, I personally think that intelligence itself is a term of high technology and new fashion, from the textile industry and the entire Chinese traditional industry. In terms of innovation and change, it has become the leading factor in the current trend, and the development of products with great functionality and experience has become an interpretation of new fashion."
Ma Weizhong, Chairman of Zhejiang Bujuan Clothing Co., Ltd., also had a deeper understanding of the theme of the exhibition. He said, “People have been thinking about smart fashion and coming life in the future. This vision has never stopped since the 1980s. In fact, movies have always been a platform for people to imagine themselves. Whether they were early Star Wars or modern Avatar, people could use tools to fly, visit alien systems, and of course have the necessary intelligence. Fashionable life".
In order to realize the intelligent upgrade of children's wear in Zhili, in recent years, many companies have upgraded their equipment in terms of equipment, which is a major performance of the development and improvement of the children's wear industry in Zhili. Yang Jianping told reporters that there are two main aspects of the nightmarish school's efforts to increase intelligence in enterprises.
"First, from the hardware, since 2010, we have gradually introduced high-tech equipment such as high-intelligence, high-efficiency computer sewing machines, automatic cutting machines, CAD typesetting machines, and so on, which have not only greatly improved the use of 'machines to gradually replace manual'. Our labor productivity also reduces the cost of labor."
In addition, Yang Jianping said that in the software, Nightmare also insisted on building a stable backbone team, and constantly improve employee treatment and benefits. According to him, the company’s salary is increasing by 20% per year. It is worth mentioning that, in terms of attracting talents, the Nightmare School also actively cooperates with the colleges and universities to constantly inject fresh blood into its own businesses. While retaining existing talents, it also introduces a new batch of talents. Yang Jianping stated that "continuously improving the talent team is an important issue for the survival, development and growth of our children's wear enterprise."
Create a century-old industry, big brands
At present, the entire Chinese clothing industry has a high expectation for the increase in the performance of the children's wear segment market, but overall, the competition of children's wear brands presents an extremely fierce situation. Therefore, there are not many brands that can truly maintain steady growth in business operations. As the president of the Zhili Children's Wear Chamber of Commerce, Yang Jianping put forward recommendations for the development of children's wear in this industry.
Yang Jianping said that weaving children's clothing is a dividend for reform and opening up and we are eager to shape it into a century-long big industry and big brand.
“I think the children's wear industry is a sunrise industry in the future. First of all, because children’s clothing is a fast-selling product, it has the characteristics of short cycle and rapid change. Therefore, its own demand is very large, plus the country’s open second-child policy, let children wear The demand has been increasing year by year." Yang Jianping said.
It is understood that at present, many enterprises in the children's wear in Zhili have begun to refine their products and subdivide their brands. They are divided from the perspective of infants, young children, young children and young people, and adapt different products to the market to cater to the public's tastes. "Based on the factors of product safety, we have also proposed a strategy for stabilizing market prices. Weaving children's wear will not be blindly expanded. We hope to adapt to the fierce market-oriented competition with multi-channel and multi-brand operating models." Yang Jianping said.
Judging from the characteristics of the current domestic children's wear market, the brand's regionalization characteristics are obvious, and Zhili itself is a typical case. Yang Jianping believes that the development of brand regionalization is an inevitable trend. The Chinese people must do things in time, place, and people in order to increase the success rate of doing things, as does the children's wear industry.
“Without reform and opening up, there will be no weaving children’s clothing industry today. Without these years of transformation and upgrading, there will not be so many successful brands. I always believe that if time is up, even if it’s not necessary, then there’s no effort. If we can succeed, the time will not be recuperated at the end of time. This will be conducive to the healthy and orderly development of the children's clothing industry." Yang Jianping said.
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