Prada's 2013 net profit of 5.37 billion to open 135 new stores in the next three years

According to reports, the Prada Group, a world-renowned luxury brand, announced its net profit for the fiscal year ended 31 January 2014 of 622.8 million euros (approximately 5.37 billion yuan), an increase of only 0.3% over the previous year. In fiscal 2012, the profit was as high as 44.9%. The report shows that Prada's net profit in fiscal 2013 increased by less than 1% year-on-year, mainly due to the continued weakness in the European market, which resulted in the company's performance being damaged.

Patrizio Bertelli, CEO of the brand, said that although the continuous appreciation of the euro is not conducive to product exports, he is extremely optimistic about the prospects for the growth of luxury goods exports. The company will continue to open stores, and this year's goal is to open 80 new stores, followed by another 55 stores in the next two years. The headquarters will also move to 356,400 square feet of new venues.

Although setting a complete development plan, Chief Executive Officer Patrizio Bertelli is still cautious about the performance of this year's business. He expects that this year's business volume will have a high single-digit growth, but same-store sales will only have a low single-digit increase, which is lower than last year. It is expected that the gross profit rate may be listed slightly and it is confident to maintain the operating profit margin similar to last year. In the face of consumers who love fashion and have unique tastes, companies must maintain a core and lasting innovation to adapt to changing market trends. Under the current status of the global economy, it is difficult for Prada to maintain stable profit growth. This also proves that the unique quality of the product and the excellent effect of the brand are important indicators for the survival of the fashion industry.