White Horse Apparel Opens Online Trading E-Commerce Makes Substantial Steps

Infighting May "White Horse Clothing Network" Pilot Online New Fashion

After more than three months of intense preparations, the newly-redesigned "White Horse Clothing Network" () has officially launched on May 10, and has taken a solid step toward "online trading."

White Horse Fashion Net May Promotion Theme Event

The newly-revamped "White Horse Clothing Network" repositions itself with "the most trusted brand direct sales platform" and relies on the Guangzhou Baima Clothing Market (hereinafter referred to as "White Horse"), the nation's leading professional market, to fully radiate the huge buyers of Liuhua Shopping District. Group, and open to the nationwide online shopping consumers, to create a new fashion online shopping platform. The new website has optimized the interface design, module functions and user experience, enhanced online trading, product display, brand promotion and other functions, and enriched the product style and category. The first batch of Baima merchants settled in the store covered a number of well-known brands such as “China Fashion Outstanding Channel Brands” soft makeup and Dubang Dennis, and more than a hundred costumes were on the line.

At the same time, the website "May" launched the first large-scale promotion with the theme of "Online shopping for the new fashion of Baima, a new idea of ​​Pinhui Life", including "1 fold for the audience", "Sign up for the package", and "Recommended delivery "Cash," "Buy Back Cash," "Lucky Lucky Draw," "Full Market Promotion," "Full-Time Shipping," and other online events, are generous in their efforts to make money.

White Horse clothing network after revision homepage

In addition, the White Horse eCommerce team integrated online resources and corporate advantage promotion channels, and began to search for three-dimensional layouts in search engine marketing (SEM advertising), popular website soft paper launch, social interaction promotion, Baima Building site and the company's core real estate advertising. In order to increase the number of registered members in the short term and increase the degree of attention and popularity of the website and promote the transaction of commodities, Gugu is popular.

Old market new e-commerce platform

In recent years, both the China Textile and Apparel Federation, the Guangdong Economic and Trade Commission, the Guangzhou Economic and Trade Commission, the Yuexiu District and other levels of government, or the Yuexiu Group, Yuexiu Housing Service level, all attach great importance to the White Horse e-commerce work. As early as the end of 2008, the White Horse market took the lead in proposing three-step e-commerce strategic planning: the first step was to build a clothing information platform; the second step was to build communication between the market, brand dealers, and distributors to achieve online interaction and exchanges. The third step is to build an e-commerce platform for online transactions. After many years of intensive cultivation, the White Horse market has accumulated more than 20 years of accumulation of brands, resources, reputations, and experience. Baima's customer awareness of e-commerce development has also gradually increased. It is only time for Hakuba to develop e-commerce.

“Accelerating the development of white horse e-commerce and building an e-commerce trading platform” is one of the top ten priorities of the White Horse Company in 2013 and has received great attention from all walks of life. At the beginning of the year, the company clarified the strategic positioning of “White Horse Apparel Network” as a “brand direct sales platform”. To this end, the company gave full support to policies, people and property, optimized the management mechanism of the e-commerce department, and enriched professionals. The team has increased the investment in software and hardware in order to achieve a major breakthrough in this new area of ​​e-commerce, achieving synergies between online and offline development, and consolidating the leading position in the apparel industry.