In 2013, the new Yijialin store, which was filled with Disney elements, also completed gorgeous turnaround in the terminal. The new image was packed with Disney elements throughout the store. The beige color dominated the colors of the clothing; black and white European lines dotted the atmosphere and made the entire store Dynamic; plus cartoon stickers make the entire shopping experience feel like being in Disneyland.
Yijialin New Store, located on the 8th floor of New World, Nanjing Road, Shanghai, debuted in May. The brand-new store image shows the idiomatic and playful product characteristics of Yijialin's games. While realizing the brand's overall continuity, it also enables consumers to identify the only game equipment in the country that is only produced by Yi Jialin.
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